openaisle

About OpenAisle

We make independent stores easy for AI shoppers to find, understand and buy from.

More and more shopping starts with a question to ChatGPT, Gemini or Perplexity. We make sure that when an AI assistant goes looking, your store is open for business.

Our framework, built in house

Generic SEO tools were built for search engines, not for AI agents that read, compare and buy. So we developed our own framework for testing how AI agents actually experience a store.

It checks the eight things that decide whether an assistant can find your products, read accurate prices and stock, and reach checkout. Then we test the result with the real assistants your customers use, and record it, so you see exactly what an AI shopper sees.

We keep refining it as the assistants and their shopping programmes change, so every audit reflects how they work today.

  1. 01

    AI bot access

  2. 02

    Firewall and CDN rules

  3. 03

    Readable without JavaScript

  4. 04

    Complete product data

  5. 05

    Accurate prices and stock

  6. 06

    Product feeds

  7. 07

    Checkout friction

  8. 08

    Live agent test

Then we make it seamless

Finding the problems is half the job. Our specialists fix them so AI agents can notice your store, take the information they need (accurate prices, stock, shipping and returns) and, where the platforms support it, complete a purchase.

Every change is made on a staging copy first, re-tested with real agents, and only then put live.

  • Found: AI search bots can reach every product, category and policy page.
  • Understood: clean, consistent product data that agents trust.
  • Bought from: a checkout an AI agent can get through.

Who's behind OpenAisle

Why we started

Working with e-commerce businesses, we kept hearing the same worry: their stores weren't showing up when shoppers asked AI assistants for recommendations, and nobody could tell them why.

So we set out to find the reasons, and to build a framework that fixes them. Not just so a store is visible to AI agents once, but so it's set up to be found, understood and bought from, again and again, as the assistants keep changing.

We're proud of what that framework does for the stores we work with, and we keep improving it with every audit.

Leadership

Elliot Rodgers, CEO

Elliot has spent around 20 years in enterprise sales and partnerships across technology, financial services and real estate, and has sat on the boards of technology start-ups.

The team

Elliot works with a team that specialises in:

WooCommerce development

Themes, checkout and payments, changed safely on staging first.

Technical SEO and product data

Structured data, product feeds and Google Merchant Center.

Infrastructure and automation

Cloudflare and firewall rules, server logs, and our own testing tools.

Together, they have developed a unique way to test a store and put the findings right, so AI agents and bots can find your products and interact with your store.

How we work

Evidence, not opinions

Every audit includes recordings of real AI agents on your store, before and after.

Safe by default

Staging first, backups before every change, and a written rollback plan.

Plain English

Clear reports that tell you what's wrong, why it matters and what fixes it.

Straight answers

We tell you what's possible today, and we never promise sales we can't control.

See what AI shoppers see on your store

Start with a free snapshot. No access to your store needed.

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